Chinese Social Media Management
Why Your Business Needs to Be on Chinese Social Media
In Australia, the Chinese-speaking community is one of the fastest-growing and most influential multicultural markets. From beauty and fashion to hospitality, health, and education — Chinese audiences are actively looking for trustworthy, local businesses to support.
But here’s what many Australian businesses don’t realise:
💡 Chinese consumers don’t use Instagram or Facebook the same way.
They rely on Chinese platforms like RedBook (Xiaohongshu) and WeChat to search, discover, review, and connect with brands — not Google or Meta.
❌ If your business isn’t there, you’re simply not being seen.
✔️ RedBook is the go-to app for lifestyle inspiration, recommendations, and product reviews — especially among younger, trend-driven Chinese users.
✔️ WeChat is where that interest turns into action — it’s used for community connection, business communication, updates, and even purchases.
Together, they form a powerful customer journey from discovery → trust → conversion.
What This Means for You
- Being visible on RedBook builds trust and credibility in the Chinese-speaking market.
- Having a WeChat Official Account allows followers to engage, ask questions, and stay updated — just like a newsletter, loyalty platform, and chat app in one.
- Without presence on these platforms, your business may appear unknown, unprofessional, or untrustworthy — even if your services are top tier.
💬 And no — you don’t need to speak Chinese.
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Expose Me Marketing handles everything:
- Account setup and verification
- Full translation and cultural localisation
- Content creation tailored to each platform
- Community management and influencer outreach
Choose Your
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Growth Pack |
Essentials Visibility Pack |
|---|---|---|
| Included Platforms | Xiaohongshu (RedBook) + WeChat | Xiaohongshu (RedBook) + WeChat |
| RedBook (Xiaohongshu) Posts | 2 posts/week | 4 posts/week |
| WeChat Articles/Posts | 4 posts/month | 8 posts/month |
| Content Shoots (Photos & Videos) | Periodic shoots (Every 8+ weeks) | Periodic Shoots (Every 6+ weeks) |
| Graphic Designs | Designs created by our Graphic Designer and translated in Mandarin | Designs created by our Graphic Designer and translated in Mandarin |
| Content Strategy & Planning | Campaign planning | Campaign Planning |
| Translation & Localisation | Mandarin Copywriting | Mandarin Copywriting |
| Platform Management | Basic Management & Engagement (replying to comments and DMs) | Full management & engagement (weekly follow for follow, engagement on other pages, replying to comments and DMs, Communication with new followers) |
| Influencer Sourcing & Activation | Not included | 1-2 influencers sourced/month |
| Monthly Reporting | Summary report & Insights | Deep-dive analytics + Meeting of next steps |
| douyin |
3 videos/week
Trend-based Editing & Captions
Full Douyin strategy
|
3 videos/week
Trend-based Editing & Captions
Full Douyin strategy
|
| Bilibili |
Optional:
2 videos/month (one short- form and one long-form video) Captions, upload and platform optimisation
|